{"product_id":"rockmount-legends-celebrities-in-classic-american-fashion","title":"Our New Book -- Rockmount Legends: Celebrities in Classic American Fashion","description":"\u003cp class=\"MsoNormal\" style=\"margin-bottom: 12.0pt;\"\u003e\u003cspan style=\"font-size: 13.5pt; font-family: 'Times New Roman',serif; color: black;\"\u003eFounded in 1946, Rockmount Ranch Wear Mfg. Co. invented the original Western shirt with snaps—and accidentally created an American icon. What began as a small family business in Colorado grew into a brand worn around the world. Rockmount became the choice of cultural legends like Elvis, Dylan, and Clapton, appearing in hundreds of films and embraced by the Smithsonian, a U.S. President, universities, and major global brands.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eRockmount Legends\u003c\/strong\u003e\u003c\/em\u003e tells the story of how a three-generation Colorado business helped define Americana by celebrating individuality, rebellion, and personal style. Written by third-generation CEO \u0026amp; Chief Creative Officer, Steve Weil, this book is a tribute to a brand that didn’t follow fashion—it shaped it.\u003c\/span\u003e\u003c\/p\u003e","brand":"Rockmount Clothing","offers":[{"title":"Default Title","offer_id":45078392471760,"sku":"BOOK*-LEG R-","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0553\/9312\/4560\/files\/Rockmount_Front_Cover.jpg?v=1784933741","url":"https:\/\/www.flyclothing.com\/products\/rockmount-legends-celebrities-in-classic-american-fashion","provider":"Flyclothing LLC","version":"1.0","type":"link"}